top of page

Unveiling the Symbol of Amsterdam: What Do the Triple X’s Represent?

Writer's picture: Fernanda MatsuokaFernanda Matsuoka

While you walk through Amsterdam, you will certainly come across the iconic XXX symbol, seen on flags, street posts, and even the city’s coat of arms. At first glance, these three X’s might seem mysterious or even tied to the city’s more liberal reputation. However, the symbol has a deep and storied history that dates back centuries. Far from being a modern-day creation, the triple X’s hold significant meaning for the city and its past. Let’s explore the fascinating origins and the symbolism behind this emblem that defines Amsterdam.


Uploaded a work by Cornelis Anthonisz. (1505-1553) from Crop of the drawing: The Big Map of Amsterdam in 1544
Uploaded a work by Cornelis Anthonisz. (1505-1553) from Crop of the drawing: The Big Map of Amsterdam in 1544

The Origin of the Triple X’s


The triple X symbol, or Saint Andrew’s Crosses, can be traced back to Amsterdam's medieval history. These crosses are named after Saint Andrew, one of Jesus’s apostles, who was martyred on an X-shaped cross.


However, Saint Andrew himself doesn't have a direct connection to the city. Instead, the symbol was adopted into the city's coat of arms, which evolved through different phases, most notably in the early 16th century.






Coat of Arms and Amsterdam’s Identity


Coat of arms of the Dutch municipality of Amsterdam (2021)
Coat of arms of the Dutch municipality of Amsterdam (2021)

Amsterdam’s coat of arms consists of a red shield, bisected by a black stripe on which the three white Saint Andrew’s Crosses are prominently placed. It’s flanked by two golden lions and crowned by the Imperial Crown of Austria, a symbol granted to Amsterdam by Emperor Maximilian I in 1489.


But the meaning of the crosses, aside from their saintly origin, carries layers of symbolism that resonate with the city’s identity.


Theories Behind the Meaning of XXX

There are several interpretations of the meaning behind the three crosses in Amsterdam’s coat of arms:


  1. Protection from DisasterA popular theory is that the three X's represent Amsterdam’s resilience in the face of three major disasters that threatened the city in its early days: floods, fire, and the Black Death. These calamities were recurring challenges in medieval times, and the crosses are seen as symbols of protection or defiance against them.


  2. Connection to Saint AndrewAs mentioned, Saint Andrew’s Cross is a Christian symbol, and its inclusion in Amsterdam’s emblem could have simply been a mark of religious faith, adopted from the medieval lord who governed the area.

  3. Historical Family HeritageSome historians believe the symbol originated from the Persijn family, who once controlled land in the region. Their family crest featured the Saint Andrew's Crosses, which were later integrated into the city’s iconography as their influence expanded.


Modern-Day Interpretations


Details of the Westertoren, in Jordaan
Details of the Westertoren, in Jordaan

In today’s Amsterdam, the XXX symbol has taken on a life of its own. While its origins are rooted in religious and historical contexts, the symbol has been embraced as a proud marker of local identity. From street signs to municipal branding, and even merchandise, the triple X is now synonymous with Amsterdam’s openness, creativity, and resilience.



 


At Sapiens Travel DMC, We Love to Tell Stories


At Sapiens Travel DMC, we understand that every destination has a story to tell, and Amsterdam is no exception. From its iconic triple X symbol to its rich history and vibrant culture, we are passionate about helping travel advisors craft unforgettable journeys that resonate with their clients. If you're looking to offer your clients unique, tailor-made experiences in Amsterdam or across the Netherlands, our local expertise and insider knowledge ensure that every trip is filled with meaningful moments.


Contact us today to discover how we can help you create memorable stories for your travelers. Let’s bring Amsterdam’s history and charm to life: operations@sapiens-travel.com

bottom of page