Michelin’s New Hotel Distinction Lands in the Netherlands and Belgium

Launched globally in 2025, the MICHELIN Key is the hotel counterpart to the MICHELIN Star: inspectors award One, Two, or Three Keys to properties that deliver distinctly memorable stays. The criteria center on character, excellence in hospitality, quality and consistency of design, and the way a hotel connects guests to place.

Why this means for advisors

Keys help set guest expectations with an independent benchmark. Three Keys signal an extraordinary stay. Two Keys promise an exceptional experience. One Key marks a very special address with personality and care. It is a clean way to frame choices for clients set on culture, craft and service in the Lowlands.

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Netherlands: who won what

Michelin’s Dutch rollout recognized 17 hotels in total:

Three Keys

• De L’Europe Amsterdam.

Two Keys

• Rosewood Amsterdam.

• Hotel TwentySeven Amsterdam

• Tivoli Doelen Amsterdam

• Pillows Grand Boutique Hotel Maurits at the Park, Amsterdam

• Château Neercanne, Maastricht

One Key

• Pulitzer Amsterdam

• The Dylan Amsterdam

• Soho House Amsterdam

• The Craftsmen, Amsterdam

• Central Park, Voorburg

• Pillows Grand Boutique Hotel Ter Borch, Zwolle

• Château St. Gerlach, Valkenburg

• Mooirivier, Dalfsen

• De Plesman Hotel, The Hague

• Van Oys Maastricht Retreat, Maastricht

Belgium: debut highlights

Michelin’s Belgium rollout recognized 6 hotels in total:

Two Keys

• Botanic Sanctuary Antwerp

• Juliana Hotel Brussels

One Key

• Hôtel Amigo, Brussels

• Pillows Grand Boutique Hotel Reylof, Ghent

• Hotel Van Cleef, Bruges

• 1898 The Post, Ghent.

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A toast to every MICHELIN Key holder across the Lowlands. Gefeliciteerd to the teams elevating stays in the Netherlands and Belgium. Ready to place clients in these rooms with the right benefits and insider touches? Share dates and a wish list and Sapiens will craft the booking: operations@sapiens-travel.com